Emilio Lari
Paris, France | +33 6 11 69 76 45 | lari.emilio@gmail.com | www.lariemilio.com
As a creative technologist with a design focus, I excel at identifying new opportunities, challenging assumptions, and crafting exceptional user experiences.
My background in design technology, project management, and creative marketing campaigns has honed my collaborative spirit and deep understanding of user-centric design. Driven by analytics, I iterate quickly, push teams to exceed expectations, and hold myself to high accountability. I’m eager to leverage my ambition to create meaningful impact and accelerate growth.
Bilingual: English / Italian
Professional Experience
Founder & Owner | BellagioVoyage | Bellagio, IT January 2024 - Present
• Founded and scaled Bellagio Voyage, transforming a concept into a thriving luxury boat rental agency on Lake Como by implementing targeted marketing strategies, building strategic partnerships, and maintaining exceptional service standards to deliver premium, exclusive experiences.
• Managed all facets of the business independently. Developed a cohesive brand identity, implemented innovative marketing strategies, optimized operations, and ensured profitability, demonstrating strong entrepreneurial acumen, adaptability, and leadership.
• Overcame seasonal and competitive challenges, leveraging creative marketing strategies, exceptional customer service, and unique offerings to establish a loyal client base and a strong market presence.
Freelance Art Director | NYC, Milan, Paris October 2019 - Present
• Developed and executed visual identities for clients, managing design from concept to delivery across print, digital, and multimedia, driving brand recognition, customer engagement, and revenue growth through cohesive, impactful solutions.
• Collaborated with clients to understand their vision and goals, conducted research, and refined concepts. Delivered tailored solutions that elevated brand presence through audience-focused, consistent digital and print designs.
• Managed all project responsibilities independently, including creative direction, production, timelines, and budgets, ensuring high-quality results and client satisfaction, resulting in repeat business and strong client relationships.
Art Director | ExportUSA/ Xlab | Milan, Rimini, NYC September 2017 – October 2019
• As a creative leader, I orchestrated ideation sessions, design workshops, and sprints with a dedicated team of 4, carving out strong corporate identities for a multitude of clients, including ExportUSA, Xlab, Orbit Coffee, Cremini’s, Seriart, and many more.
• Harnessed expertise in design techniques, tools, and processes to create unique and compelling designs that consistently exceeded client expectations. My strategic vision played a key role in establishing Xlab, the communications division of ExportUSA, introducing a new revenue stream previously outsourced.
• Played a crucial role in designing captivating packages for companies aiming to break into the U.S. market, with notable clients such as Coop, Vis, and Orbit Coffee.
• Conceptualized and successfully pitched innovative ideas to enrich client engagements across various social media platforms and marketing campaigns.
Art Director | Cashmere Brand (Lorenzo Marini Group) | Milan, IT August 2015 – August 2017
• Championed groundbreaking corporate identity and rebranding strategies, supervising cross-channel marketing campaigns for a diverse client base, which resulted in enhanced brand visibility, stronger customer loyalty, and measurable business growth.
• Assured alignment of our output with brand identity, strategic goals, schedules, and execution excellence, while concurrently keeping abreast of evolving global art and design trends.
• Acted as the key liaison between staff members, vendors, buyers, and industry leaders, fostering an environment of effective collaboration and knowledge exchange.
Junior Art Director | Lorenzo Marini Group | Milan, IT January 2015 – August 2015
• Contributed significantly to corporate identity and rebranding endeavors for esteemed clients such as Codognotto, Novamont, Multioxigen, and Spuma di Sciampagna, bolstering their global recognition and creating standout portfolio displays.
• Investigated contemporary designs to craft ad campaigns that significantly amplified sales revenues for high-profile clients like Pernigotti and Mirabilandia.
• Pioneered novel strategies to augment business outreach and advertising objectives, leading to ongoing improvement initiatives, heightened client satisfaction, and refined performance forecasting.
Junior Designer | Ercole Home | NYC February 2013 – November 2014
• Supported the design team in creating bespoke luxury furniture pieces, contributing to the development of unique designs and high-quality craftsmanship for a boutique clientele.
• Assisted in conceptualizing and executing visual materials, including renderings and technical drawings, ensuring alignment with the brand’s aesthetic and client specifications.
Junior Designer |Designwajskol | NYC February 2012 – January 2013
• Collaborated on branding and design projects for diverse clients, assisting in the creation of visual identities, print materials, and digital assets tailored to each brand’s unique narrative.
• Contributed to brainstorming and ideation sessions, supporting the senior design team with research, concept development, and detailed execution of design solutions.
Education
MFA Design and Technology | The New School | NYC 2020-2022
• I honed skills in interactive design, creative coding, UX/UI, and emerging technologies like AR/VR and AI. The program emphasized critical thinking, collaboration, and innovation, preparing me to create cutting-edge digital solutions at the intersection of design and technology.
Product Design Summer Intensive | The New School | NYC Summer 2013
• I developed skills in prototyping, user research, and design thinking. The course focused on hands-on learning and creative problem-solving, equipping me to create functional, user-centered products.
BBA Design and Management | The New School | NYC 2008 - 2012
• I gained a strong foundation in design strategy, business development, and branding. The program emphasized creative problem-solving, leadership, and sustainability, preparing me to bridge the gap between design and business with innovative, human-centered solutions.
Skills
Hard:
• Adobe Illustrator, InDesign, Photoshop, After Effects, Final Cut Pro X, Figma, Python, JavaScript, MadMapper, Pro Tools, Fusion 360,CNC Machining, Wood / Metal Fabrication, Aspire, Physical Computing.
Soft:
• Effective Communication, Problem-Solving, Team Player, Adaptability, Leadership, Creative Vision, Attention to Details, Stategic Thinking, Critical Thinking, Storytelling, Time Management, Growth Oriented.
Awards & Certifications
• Most Creative Use of Quantum Technology in Visual Arts Award, IBM, The New School
• Quantum Computing Practitioners Certification, IBM, 2021
• Final Cut Pro X, Apple Certified Pro, 2019