Bellagio Voyage
Redefining Elegance
Identity, marketing material, website design, and social media content creation for Bellagio Voyage, a luxury boat rental company on Lake Como.
Project Challenge
Bellagio Voyage needed an identity that would feel both premium and trustworthy, supporting its position as a high-end offering on one of Italy's most beautiful lakes. The objective was to develop a logo and cohesive brand system that communicates luxury and elegance while remaining contemporary and memorable. The identity also needed to perform well across a wide range of applications, from website icons to large-format print.
The Logo: Anchor Meets "BV"
Concept
The central logo combines an anchor, a classic nautical symbol, with the brand's initials, "B" and "V." Rather than presenting two separate elements, every part of the anchor also forms part of the monogram. Most people will notice the anchor first, instantly associating it with boating and reliability; on closer inspection, the letters "B" and "V" become visible. This detail adds to the logo's memorability and gives the brand a distinctive edge.
Design Approach
Each line in the logo pulls double duty: the anchor’s cross-bar forms the distinctive V shape, while the flukes create the curved strokes needed for the B. The result is a minimal, clearly drawn mark that feels refined and looks strong in both large and small sizes, as well as in monochrome.
Why This Identity Works
Conveys Trust and Tradition
The anchor has long represented security and stability, attributes that are essential in a company providing premium boat rentals. This resonates with clients looking for reliability and excellence on Lake Como.
Enhances Brand Recallection
By integrating the initials in a subtle and clever way, the logo rewards curiosity. When people notice the "BV," it creates a deeper moment of engagement, making the brand more memorable than straightforward nautical motifs.
Feels Premium and Contemporary
Minimalism communicates sophistication and exclusivity. The clean geometric lines and restrained design give Bellagio Voyage a luxury feel , never overdone, always elegant.
Evokes a Sense of Place
The design pays respect to Lake Como's boating heritage with the anchor motif, while the modern linework keeps the brand looking current and forward-thinking.
Extending the Identity
Along with the logo, the branding system includes:
Colors:
Neutral, timeless tones that project sophistication.
Typography:
Modern, sans-serif typefaces that work in harmony with the geometric logo.
Applications:
Consistent use across the website, customer communications, marketing materials, and social media.
Everything is designed to let the logo shine as the centerpiece, ensuring maximum brand recognition and a cohesive look in every context.
Design Thinking
The solution unifies the anchor symbol and brand initials into one distinctive mark. This isn't just about good looks; it's about solving visual and practical challenges with clarity and precision. Meticulous geometry ensures the logo works across every touchpoint, while the brand's voice and personality remain consistent and strong.
Results
Instantly recognizable:
Conveys "luxury boating" at a glance.
Unique:
The integrated monogram sets Bellagio Voyage apart from competitors.
Versatile:
Performs flawlessly from digital icons to large signage.
Emotionally resonant:
Invites a sense of discovery that strengthens client connection.
Takeaway
The Bellagio Voyage identity transforms a classic nautical anchor into a modern signature for the brand, cleverly embedding the initials "BV" to elevate both meaning and memorability. The entire brand system supports this concept, delivering a refined and flexible identity that positions Bellagio Voyage as the premier choice for luxury boat rentals on Lake Como.