I was born in Milan but raised across multiple cultural hubs including Lugano, Paris, and New York. My academic journey led me to obtain a BBA in Design Management from Parsons The New School For Design in 2012, followed by a subsequent MFA in Design and Technology. It was during my educational pursuit that I discovered an unwavering passion for the multifaceted realm of design. Subsequently, I directed my focus towards the creative facets of my BBA, ultimately deciding to embark on a professional path as a full-time art director upon graduation, while simultaneously nurturing my fervor for technology and creative craftsmanship. By virtue of having experienced both the American and European milieu through my studies and residency, I possess the unique ability to harmoniously integrate American pragmatism with European aesthetics.